Bachelor of Science in Marketing

The Bachelor of Science in Marketing at the University of Lusaka prepares students for modern, highly competitive markets by building a strong foundation in how consumers think, how brands grow, and how organisations create and deliver value. The programme combines core areas such as consumer behaviour, marketing strategy, branding, digital and social media marketing, market research and data analytics, reflecting the structure of leading international marketing degrees.  Students learn how to analyse markets, interpret customer insights and design integrated marketing campaigns that help organisations compete effectively in an environment shaped by deregulation, rapid technological change and globalisation.  Graduates are equipped for a wide range of roles across the private and public sectors, including advertising and brand management, digital marketing and social media management, sales and business development, market research and consumer insight, product and account management, public relations and communications, and strategic marketing support roles in organisations of all sizes.