The Bachelor of Business Administration (BBA)

The Bachelor of Business Administration (BBA) is a comprehensive degree that gives students a broad understanding of how organisations operate and how key business functions fit together. It equips students with foundational knowledge in areas such as accounting, finance, marketing, economics, operations and management, preparing them to make informed decisions and solve practical business problems. At the University of Lusaka, the BBA provides a strong grounding in fundamental business management principles that are applicable in both local and global contexts. Students learn to analyse real-world management situations, understand the economic and social forces shaping business, and apply quantitative and analytical tools to support sound decision-making. Alongside technical business knowledge, the programme fosters essential soft skills—such as communication, teamwork, ethical reasoning and leadership—that are consistently highlighted by leading business schools and accreditation bodies as critical for success in today’s competitive business environment.